
Re-Branding: Behind The Scenes
As many people know, my old SWICH pages on FB platforms and others have been completely dormant for over 5 years now. And while I still have no intention of activating any kind of personal accounts on those platforms, I spent a lot of time, money and effort building the business pages up over several years. And so I'm considering re-branding and re-publishing some of those in the future.
However that isn't as easy as just changing a few names here and there and pressing a button. This re-branding will actually take quite a lot of work to ensure that the relevant content is stored for either safe keeping or later re-use in some form. The past concerns I had about the bots on those pages and platforms were all reported to the appropriate channels, and I have not heard anything further from them nor have any other similar accounts been disabled or voluntarily shutdown as I chose to do, and the world has not imploded.
Active promotion on those accounts is not likely to be a consideration (at least in the short term). They would only be re-published as social assets that could be used in the future, under the right conditions 🙂
Once again: NO (ZERO) active personal accounts in my name.
Stay awesome,
EMH
