Tuning In 😎
I hope we're all enjoying ourselves and getting lots of things done, and done right, towards achieving the goals we've set for ourselves. Even though the work might be ongoing and feel like a lot to take in, there's also awesome mixes like this latest extended composition from Bass Bangers to keep us vibing and productive longer. Check it out while we take a look at the overall Kickstarter strategy for MOOVPAD 🙂
Simple Reward Items
Most Kickstarter campaigns that I've reviewed have reward offerings to backers that begin with smaller, simpler and 'cheaper' items. These are aimed at attracting some basic support from backers who might be willing to make small contributions but not commit too much money into a campaign too early. In my case, I've been considering bookmarks, coasters and potentially other items.
Course & Summary Book
The next level of reward items will include at least one course (possibly two) as well as the FS-SE Jog & Run Summary Book. It's probably the Summary Book that will form the basis of this level as it will be useful to all the other additional items including the course(s). The goal with these items is to deliver genuine learning value to potential backers and introducing the physiologic efficiency science in simplified forms.
These are the items that are likely to be of most benefit and most sought after by future MOOVPAD app users, since they are shorter and easier to cover than the full book(s), especially for general users who may not have a lot of time to commit to learning a new approach by going into real depth on the subject. Because let's face it... learning a new way of thinking that goes beyond 'get your heart pumping' and looks at efficiency of the work being done, is going to initially be for those who actually 'get' the problem with heart rate as a measure, then those who find out the realities from the first adopters of the techniques.
Full 'FS-SE Jog & Run' Book
Although I've only mentioned this first completed manuscript, a similar approach will also be used for later volumes of the overall framework. As you would expect, these full publications will be of more benefit to those who already have some experience and basic knowledge of training and exercise, and looking to get ahead of the pack. Together with the courses and Summary books, these full volumes will provide a complete foundation to MOOVPAD app adopters.
MOOVPAD Web App
Now let's say that a Kickstarter backer has decided to go with a Summary Book, for example, and now wants to try out the physiologic efficiency approaches covered. They'll need an easily accessible tool. That's where the online-only version of the MOOVPAD Web App comes into play. This will provide a basic, entry level experience to reinforce the logic.
Funding MOOVPAD Apps
The goal for me is to have all of the above items completed and ready to deliver right from the beginning. This will then help confirm to potential backers that the majority of the work has already been done, and that this campaign is in no way a scam to take their money and deliver nothing in return, with the further knowledge that they'll be supporting the printing of the physical books and the further development of the full desktop and mobile MOOVPAD apps.
In terms of all the items above except for the apps themselves, most of the work is already completed. That's the reason I have been able to spend more time focusing on the MOOVPAD Web App lately, and less time writing for the other items. By the time the online-only app is ready to go after initial testing, all of the remaining items will be completed and the Kickstarter campaign itself will be ready to launch.
And this, peoples of the ether, is the overall strategy.
So as you can see... no real 'secrets'... yes? 😉
Catch you guys again next time.
Stay awesome,
EMH
