Tranquiliser Vibes 😎
Yes, it's been a long day/night. But I had a lot of work to get done and I promised that this was coming. And I keep my promises 😉
Enjoy these peaceful tunes as we look at energy drinks for this Part 1 of our series on industry leaders.
Full Disclosure
I am by no means endorsing energy drinks, especially not on a regular basis. I do enjoy the occasional Red Bull here and there. But I do so in a safe way and with moderation. Most often I prefer a juice like Mango or Peach nectars, which provide plenty of energy and are natural. Here is a link before we start talking about the industry, that might get you thinking about the consumption of energy drinks in a balanced way:
Overview of the Industry
The picture to the left gives us a breakdown of the global energy drink market's major players. The link to the article I sourced this from can be found here:
https://www.t4.ai/industry/energy-drink-market-share
As you can see, Red Bull appears to be one of the two strong market leaders. Let's take a look at the company...
Red Bull Overview
As a company, Red Bull is massive. The brand is involved in many different sponsorship deals with a huge range of sporting teams and personalities and is sold virtually everywhere. Despite some controversies over the consumption of energy drinks affecting the industry as a whole, the Red Bull brand has continued to grow well. So why is that? What lessons can you and I learn from them?
Smart Marketing
The article above describes how Red Bull threw empty cans of their product into London's bins...
Here's a link to the article:
"Over the span of a couple of months, the team filled London’s rubbish bins with empty cans of Red Bull. Not only this, but they gave out free samples to DJs and left cans lying around outside of clubs."
They gave free samples to DJ's 🤣
Clever.
MOOVPAD CSR
Whatever the industry or brands, there's a lot that you and I, ladies and gentlemen, can learn from reputable entities. And MOOVPAD will continue to focus and build everything around the key concepts of corporate social responsibility (CSR). And have some fun doing it too, because nothing says we can't have good, clean, wholesome fun while doing our thing, whatever that is, right?
Care to join in?
Stay awesome,
EMH